shopthestory.com 

A womxn first, film based second-hand shop. Our goal is to switch the focus from societies’ constant desire of consuming “new” items, to re-focusing this narrative in to using what already exists. Through our videos, you will be able to watch stories unfold while being able to purchase all the items featured throughout the interactive film. We don’t view second hand items as secondary, we see it as primary. And we want people to continue the story.

We want to create a new perspective on fashion film, using the medium to tell stories rather than to merely show aestheticly pleasing imagery. We want to look for ways to be commercial, without losing integrity and creativity. We ask our customers to buy from us, but we give something in return; a story, a narrative.